Media analytics, dashboards and alerts

From executive overview to individual stories

Start with coverage totals, sentiment and source distribution. Narrow the scope by topic and period, then explore the items behind the figures. Interpreting a trend requires reviewing the content, not relying on one percentage alone.

A dashboard for your team’s priorities

Arrange available metrics in My Dashboard according to your needs and account permissions. Choose all time or a custom date range and compare consistent periods. Engagement and reach depend on source availability; reach does not necessarily represent a unique audience.

Geography and alerts with context

Explore country distribution on the map, then review the underlying coverage. Country attribution may reflect a publisher or an available inference, not necessarily the location of an event. Enabled alert rules help your team follow project changes inside the platform.

How to get started

1. Choose a period and topic before interpreting metrics.
2. Explore sentiment, sources, countries and the related items.
3. Customize your dashboard and review alerts relevant to your team.

Common questions